Through this post, we wish to share information about some of our experiments. Over the last year, we have considered, discussed, and experimented with many possibilities that can potentially protect the user experience from the detrimental impact of third-party scripts without reducing their business value to site owners. This would allow users to ideally experience faster page loads. We have a future vision of the web where third-party scripts and resources provide the intended business value with minimal regression to the performance or user experience of websites that use them in the browser. This is detrimental to both parties and creates missed opportunities in businesses. However, this requires significant effort from both engineering and business teams and is often overlooked, resulting in less than performant web pages and a negative impact to user-centric metrics such as the Core Web Vitals.
When both first party and third parties on a web page work in harmony, it is possible for a page to deliver a great user-experience. Third-party embeds are a necessary part of modern websites that allow site owners to focus on their core competencies, while offloading standard but critical functions to external providers. They provide out-of-the-box solutions for embedding social media, videos, analytics, live chat, advertising, A/B testing, personalization, and others.
Third-party resources (such as embeds and scripts) are heavily used across the web today.
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